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- 3 minutes or less.
Concise and powerful.
- Personal. Emotional.
Tell us about your experiences as an LGBTQ person or
ally.
- Show. Don’t tell.
Give facts that elicit emotion and bring the listener on a journey
with you (vs. relying on feeling words to describe your
emotion).
- Know your audience.
While many different audiences will see your story online, have a
particular audience in mind. Where are they in the process of
understanding and accepting LGBTQ experiences and equality?
- Avoid distractions.
Avoid messages that, depending on the audience, could detract from
the story’s impact (bathrooms, religious organizations,
health/surgeries, disparaging remarks).
- Be respectful.
Avoid disparaging the character of others.
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| What makes a story "great” for achieving LGBTQ
equality? |
| It is a well-told story of discrimination (or
equality and acceptance) that evokes emotion, empathy, and a sense
of empowerment to solve a problem, correct an injustice, and
improve lives. * |
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| Watch Roberto's story. |
| See how it uses the 4 steps to tell a story that
is personal, emotional, hopeful, and aspirational. |
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1 - WHO I am.
Not just dry facts, but convey a feeling for who you are. |
2 - WHAT happened.
The event. Whether it was discrimination or a happy story. |
3 - IMPACT of the event.
What were the impacts of that discrimination on the person and
their family? Describe the personal impacts of the discrimination
so that the audience has no choice but to be empathetic. |
4 - CHANGE needed.
Relate the story back to necessary legal or attitude changes.
Describe the impact the new policies or legislation or cultural
shift will have on you and the people in your story. |
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| * Says who? This storytelling framework based on
resources developed by Lisa Mottet and others at The Task Force. |
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